Roger CPA – Brand Identity and Product UX

Branding, UI, UX

RogerCPA Review – leader in test prep for the Certified Public Accounting exam, aimed to revamp both it’s brand identity and product experience on a mission to reach a new generation of students.From responsive web to IOS, my goal was to design an experience that would support the brand position -“Efficient. Effective. Enjoyable.” The apps architecture is structured to let students focus on video content and note taking.

Working with the Roger team I created a new identity and design system to be used for all marketing, websites and product UI.
Before applying the new brand system, I designed both product and marketing wireframes/flows