Vivox’s voice communication technology powers the biggest game titles in the industry.Working with key stakeholders our goal was to reposition the company identity and close the gap between existing perceived value and the brand’s proven industry success. For this project we developed a vision, mission, and brand pillars. From there, I worked with the design team to execute visual style boards and ultimately to deliver a finalized brand system across all forms of media.
After refining the brand strategy we created mood boards. The winner – Tried, True, Trusted.