Experienced designer and team leader.
Balancing User & Business Needs
A key part of my role is helping teams balance user needs with business objectives by leveraging research, data analytics, and user testing to inform design decisions that drive both satisfaction and growth. By collaborating closely with product, marketing, and engineering, I ensure our designs resonate with users and support the broader business strategy.
Innovation & Vision
I’m driven by a desire to push creative boundaries and help companies unlock new opportunities through design. I collaborate closely with leadership to shape product roadmaps and bring bold, innovative ideas to life. While I thrive on visionary thinking, I also focus on the strategic execution needed to turn those ideas into actionable, impactful solutions.
Experience
I’m a Product Designer and hands-on leader with experience leading teams across design strategy, user research, interaction design, and branding at both startups and larger organizations. I’ve worked on collaborative product and creative teams across a range of industries including e-commerce, marketing, consumer robotics, music and ed-tech.
Outside of work
Artist, gardener, musician, outdoor enthusiast and Dad, most of the time you can find me practicing soccer with my daughters, walking my chihuahua or at the archery range. I enjoy learning about the past and dreaming about the future, experimenting with AI, and cooking dinner for the family.