Over the the past two years the iRobot UX, Product and Engineering teams have spent time listening to customers, uncovering insights and mental models about health, cleaning and the home. Our user centric approach led to the team’s shared understanding of customer needs along the journey, a guiding set of design principles and a brand new app experience.
Overtone (now part of Unity Technologies) is a cross-platform, communications app for E-sports leagues and casual gamers. Leveraging the parent company's voice api, My team's mission was to bring the business from a B2B market directly to gamers at home.
As a Design Lead working across personalization, engagement and e-commerce, I partnered with Research, Product and Engineering teams helping connect 390 million monthly unique visitors to the best, most relevant travel experiences.
Working with both UX and Marketing partners, I managed a small team in the discovery and design of a new TripAdvisor experience. TripAdvisor's long time business model had become the user experience model. Leveraging insights gleaned from user research, we restructured the experience to support booking, planning, in-destination and post travel mental models.
At Wayfair, I managed and mentored a team of product designers, production artists, stylists and photographers in establishing the brand's flash sales business - 2 years, 3M Members and $100M Annual Revenue