Tripadvisor

Design lead for growth and tickets teams, focused on design systems, and UX research. We launched a brand and app refresh in alignment with customer mental models and the entire travel/trip lifecycle. Additionally, I collaborated with a cross-squad group of designers and developers driving interface improvements and scaling the global design system.

Product Design Team
Lead Designer
2014-2017
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Plan, Experience, Share

After a history of successful pivots and expansions into new markets, the brand's digital experience naturally formed to reflect our business units — Hotels, Restaurants, Attractions and more. The Design and Marketing team worked to foster regular engagement as a way to increase bookings on top of the existing revenue stream from search based e-commerce.

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A new app experience

User interviews and analytics helped reveal important insights and opportunities about travel planning and in-destination user journeys. The new architecture supports major travel mental models including, discovery and proximity.

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Geo Based Architecture

The new design maintained quick entry points into each area of business but shifted to an architecture more reflective of the way we think of travel. Starting with destination then into each facet..Restaurants, hotels and attractions.

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Personalization

Travelers can follow activity from specific destinations, including forum activity, latest editorials, reviews and any cues we pick up from their own browsing. A home screen feed would aggregate relevant content and keep them more frequently engaged through discovery and community activity. This approach also allows for commerce cross sells and targeted advertising.

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