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Tripadvisor

Design lead for growth and tickets teams, focused on design systems, and UX research. We launched a brand and app refresh in alignment with customer mental models and the entire travel/trip lifecycle. Additionally, I collaborated with a cross-squad group of designers and developers driving interface improvements and scaling the global design system.

UX Designer

Web + App

2017

Plan, Experience, Share

After a history of successful pivots and expansions into new markets, The TripAdvisor user experience became a reflection of the business' structure — Hotels, Restaurants, Attractions vs. what would be most useful for travelers throught the entire customer journey.

A new app experience

User interviews and analytics helped reveal important insights and opportunities about travel planning and in-destination user journeys. The new architecture supports major travel mental models including, discovery and proximity.

Geo Based Architecture

The new design maintained quick entry points into each area of business but shifted to an architecture more reflective of the way we think of travel. Starting with destination then into each facet..Restaurants, hotels and attractions.

Personalization

Travelers can follow activity from specific destinations, including forum activity, latest editorials, reviews and any cues we pick up from their own browsing. A home screen feed would aggregate relevant content and keep them more frequently engaged through discovery and community activity. This approach also allows for commerce cross sells and targeted advertising.

Desktop UX for tours and attractions

We took a simillar ux framefwork on desktop allowing travelers to start broad at the top by selecting a destination then moving down the booking funnel. We introduced a few new patterns to help customers discover, filter and control the details of their purchase.

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