Tripadvisor web and app experience

As a designer for the user engagement and attractions teams, I collaborated with a multifaceted group of product strategists and cross platform engineers. Leveraging both qualitative and quantitive data, I worked with my fellow designers to envision a cohesive new product experience aligned to the customer journey and mental models.

UX Designer
Web, iOS + Android Apps
User interviews and analytics helped reveal important insights and opportunities to help our users. The proposed architecture supported the major traveler mental models including discovery and proximity.

Plan, book, experience and share

Over time the Tripadvisor user experience evolved to reflect the business' structure — Hotels, Restaurants, Attractions. Our vision combined all of these areas of the business into a cohesive experience in support of customers at all points of the travel planning/booking/in market/post experience user journey.

Geo based architecture

The new design maintained quick entry points into each area of business and shifted to an architecture more reflective of the way we think of travel — destination, places to stay, eat and things to do.


As part of the engagement team we focused on providing customers a personalized experience. The new design gave travelers the ability to follow activity from specific destinations, restaurants, hotels, forum activity, and reviews. A home screen feed would aggregate relevant content and keep customers engaged through discovery and community activity. This new approach allowed for commerce cross sells and targeted advertising.