At Wayfair, I was responsible for managing the UX and Content production teams formed to spin up a new brand called Joss & Main. Our goal was to bring a higher level of product curation to customers in a weekly flash sale format. As Design Director I led and mentored design teams in creating branding, marketing collateral and core product features. Additionally, I helped start the company's first photo studio where I provided style guideance to our product photographer.
