Hello, I’m Nat — A design leader who ships with teams, builds systems, improves UX, and drives growth for startups and global brands.
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iRobot — Research driven design for autonomous robotic systems
As the software design manager at iRobot, I helped recruit and build a multifaceted team of designers, leading them through design research, usability studies, prototype testing, product design, a design system roll out and a complete rebrand and redesign of the android and iOS apps. Background Rising competition and rapid tech shifts pushed iRobot to…
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iFIT — Design Systems for the connected fitness platform
At iFit, I worked to support the development of innovative software features across our connected fitness ecosystem—including rowers, treadmills, and ellipticals. I worked to create a unified global interface kit to ensure consistency and scalability, introduced product-defining enhancements that elevated the user experience, and designed intuitive audio cues that deepened the connection between users and…
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Tripadvisor — User centered design, personalization and design systems
As a Designer at Tripadvisor, I contributed to a major overhaul of the brand, web and app experience, focusing on a seamless journey across all travel phases, from planning to sharing. Working with a diverse team of product strategists, engineers, and designers, we aimed to unify separate areas like Hotels, Restaurants, and Attractions into a…
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Formative — Realtime Classroom Assessments
At Formative, our mission was to empower educators and students with tools to enhance skills and track progress. As Design Director, I recruited a team of ux and product designers to address key challenges in ed tech— fragmented data, organizational differences and teacher productivity. Our focus on user experience and student success helped us grow…
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AI in Human-Centered Design
AI is becoming a useful companion in the early stages of design, especially when teams need to move quickly without losing clarity. It can help gather and organize information, explore possibilities, and surface patterns that might otherwise take much longer to uncover. Used carefully, it supports the core of human-centered design by taking on some…
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PSQH — Designing opportunity for domestic SMBs
As Design Lead at PublicSquare, I guided the evolution of the platform’s visual and functional experience across consumer and merchant-facing products. I led the development of a scalable design system to support rapid product growth, while collaborating closely with engineering to implement seamless payment integrations. I also shaped a suite of merchant tools to improve…