I’m a hands-on design leader who helps teams turn complex, ambiguous brands and product work into clear experiences people can understand, trust, and use.

My work has spanned robotics, classrooms, booking flows, storefronts, connected products, and early AI work in edtech. I’ve worked across 0–1 teams, evolving products, messy transitions, and the practical work of turning uncertainty into something real.

I’m comfortable experimenting, pushing toward a north star, and finding my way when the path isn’t obvious. I care about the people using what I build, the business it serves, and the craft required to make both sides work. Good design happens in that overlap, where something practical can still feel a little magical.

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