Nat Jabbawy leads the product design team at Formative, striving to build a design culture driven by empathy and inclusion. Through design thinking, research and a hands on approach, he helps uncover business and user insights, elevates user experience and improves the product development process.
Nat brings over 15 years of design experience across a multitude of industries. Prior to Formative, He worked as an interactive designer on the east coast at R/GA, Razorfish, Atlantic Records and TripAdvisor. Eventually he found his passion for branding and product design working as a design manager for Wayfair and iRobot.
Today Nat is focused on inspiring, guiding and mentoring his teams. Powering decisions with data wherever possible, Nat brings a scientific approach to the design process and helps foster the right environment for success by running interdisciplinary discovery sessions and influencing design research initiatives.
His approach to design starts by gaining a solid understanding of the big picture. From there he helps teams build a shared understanding of the user journey and customer needs before moving on to pixel perfect product design execution.
