iRobot

Over the span of two years, the iRobot team completely transformed it’s companion app and brand aesthetic. We started at the top, uncovering customer insights and mental models about cleaning and the home. Based on a truly user centric approach the iRobot experience went from push-button-remote to thoughtful cleaning and personalized control of our products in the home.

UX, Product, Brand
Design Director
Jan 2019 – Jun 2021
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The new app framework enables real-time contextual information and at-a-glance views. Customers want total control and for the robots to clean how they clean. The app UI supports these customer needs, making it east to tell the robot where, and when to clean.

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The entire UX team did a back-to-back series of rapid discovery research and design sprints over 9 weeks from June – August 2019. We met with 51 participants in total (6 per week). Each week we uncovered more context and perspective. Ultimately we emerged with user needs principles and prioritized actions.

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Additional user research was spent on map based cleaning and map comprehension.

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As we developed a deeper user experience, the visual and industrial designers collaborated in building style references and aspirational visual language that ultimately made its way into the app and rebrand.

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